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"I have secured full funding now. Your web-site was a great help to make essential contacts. I will drop in a cheque and a case of wine for you over the next few days because of all your help."
Nick De Rooy, Glass Bank


Business Plan Tips

What Investors Are Looking For In A Plan

Investors—whether angels or VCs—are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (”What is a transaction enabled atomic journaling database server, anyway?”) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the “premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months.” Your product will reach “new heights in customer experience through the use of personalization and one-to-one profiling and customization.” It will be “user friendly” because you will be creating a truly “ecstatic customer experience.” It is a “quantum leap forward” in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase “quantum leap” really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savy SAAB mechanics who need prosthetic limbs is not.

Proper Contact Procedure

Introduction => Exchange & Verify Full Contact Information => Executive Summary => NDA => Business Plan.

Due your own Due Diligence

Entrepreneurs must perform their own due diligence on each investor. Through our network, do not pay any type of fee directly to the Investors to obtain capital. If requested by an investor for any sort of payment, simply do not proceed. Contact our administration to let us know immediately that this has occured.

Books & Software


Latest Investors

Hong Kong > Hong Kong

$100,000 to $100,000,000

September 7, 2010

I seek ventures/projects with guaranteed return on investment in excess of 40% over a five year period. My current client investment Portfolio is in excess of US$100 million. I am a seasoned banker with over 21 years of investment banking and global markets experience. Currently work as CFO and CPA in Hong Kong.

Hong Kong > Hong Kong

$100,000 to $50,000,000

September 5, 2010

I am a Finance Director with an Asian Commercial Funding, I have worked with HSBC as a Vice President on a corporate level, I have worked as a broker, structured finance, I have over 25 years wealth of experience. Most of our private investors are more interested in emerging market.

United States > New York

$40,000 to $300,000

September 3, 2010

objective is to seek long-term capital appreciation through investment

United States > Wisconsin

$10,000 to $100,000

August 24, 2010

I have broad manufacturing experience with a few small ventures of my own in the past. I've worked in consumer packaging, tool and die, foundry equipment, metal fabrication for industrial equipment and most recently in Long Term Care making products for nursing homes that were both simple medical devices as described by the FDA and non- medical devices. I've been building business cases for new product development and new product introductions as part of my current role and have traveled to Asia and Mexico for design reviews and production approvals. I'm looking to take my 10 years of product development, international sourcing and marketing experience along with my manufacturing experience to a more flexible, dynamic and agressive environment. I'd like to be part of something that has higher potential than standard returns and willing to take calculated risks to get there.

United States > New York

$100,000 to $1,000,000

August 23, 2010

I'm the CEO of a fast growing Medical Market Research company. We will turn over $40m this year with an EBIT of +15%. We are looking to invest into online Medical related ventures both for investment purposes and also for potential synergies. Our core asset is a panel of 350,000 physicians globally growing by 1,500 per week. Peter Kirk

United States > New Jersey

$25,000 to $150,000,000

August 22, 2010

I am an active Angel investor, my experience as a successful seasoned entrepreneur has helped me understand many types of strategic business decisions... I am most helpful to a company when I can be actively involved with my investment.... I have successfully found and sold many startups..

United Kingdom > Westminster

$25,000 to $9,999,999,999

August 18, 2010

We are a driving force in the venture capital industry. We invests across fast growing sectors such as life science, information technology (both software and services), real estate, entertainment and media, industrial technology and infrastructure. Backed by seasoned professionals and consultants,our firm has established itself as the leading company for objective and professional services when it comes to venture capital. Our sensible, practical, and straightforward approach has successfully assisted entrepreneurs in building and growing their business that is mutually beneficial to them and our investors. With a wide global presence through our partners and affiliates, Impetus backed projects are rapidly expanding in the United States, Europe, Asia, Africa, and South America.

United States > New York

$1,000 to $20,000

August 12, 2010

Currently i have set aside some funds hoping to invest in a business which i can be a part of and grow with as well. In addition to investing, i am an new york based actor/model looking to expand to various avenues of business.

United States > New York

$1 to $15,000

August 12, 2010

Looking for investment opportunities in tri-state area. Will look at each investment opportunity independently in order to best assert the investment amount, percentage control, and other factors.

United States > New York

$100,000 to $3,000,000

August 9, 2010

Following a successful corporate career, I began managing my own investments, with a particular focus on real estate development. As many businesses face similar challenges, I found that my corporate background -- and the experienced gained from investing -- could also help start-up companies succeed, and have since invested in a number of small, growing businesses. I am looking to diversify my interests and will consider any solid business model able to produce steady returns.

United States > Illinois

$0 to $150,000

August 7, 2010

Operated a business for many years, know HVAC market really well.

United States > New York

$50,000 to $1,000,000

August 5, 2010

Experienced merchant banker. Talented at taking companies public in a number of industries.

United States > New York

$10,000 to $25,000

August 2, 2010

Sucessful several family business experiences overseas. Solid accounting professional experience in US. Private investor

United States > Ohio

$0 to $15,000

August 1, 2010

My objective is to use my liquid funds to invest in a company that needs the help and grow with it. I am a machine specialist at a sputtering target company.

United States > Minnesota

$1,000 to $20,000

July 27, 2010

I spent 17 years in advertising helping companies grow their business. I have worked on many product launches for Fortune 500 companies as well as helping start-ups take a foothold in new markets. I am interested in investing financially in new companies as well as utilizing my skills as a Creative to create equity.

India > New York

$1,000,000 to $2,000,000

July 24, 2010

we currently hail from India and are in the steel manufacturing industry. However keeping in mind the trend of globalisation we would like to diversify and are looking at lucrative opportunities. Get in touch with us if you are interested.

United States > New York

$300,000 to $700,000

July 22, 2010

I focuse my practice on non-U.S. financial institutions regarding investment management, financial product, joint ventures/mergers .

Argentina > Bs. As.

$100,000 to $100,000,000

July 19, 2010

I represent a series of corporate investors, including private funds, boutique investment banks, and individuals. I introduce only serious projects or established business to these investor, after complete review of business proposal. Absolutely no fees are collected from borrower side.

United Kingdom > New York

$50,000 to $10,000,000

July 19, 2010

The author of an investment column which became a forum for publicizing personal stock investment methodology. Began his career as a chartered accountant and then moved into corporate managerial positions from 1975 to 1985 with three different U.K. manufacturing firms. what really matters to us is what would like us to do for you and what we enjoy doing is figuring out how best we can assist you in a way that makes your like so much easier. our aim is to offer you something you've never had before. In our experience you generally want any matters relating to money and investing made simple, low cost and easy to understand. You also want someone on the end of the phone to explain things when you're not sure. You want to be able to speak to someone when you need to. If this is beginning to sound like the sort of helpful service you could benefit from then great.

United States > Idaho

$10,000 to $500,000

July 8, 2010

retired average guy with a succefull outcome



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