Posted on June 4, 2014 @ 10:11:00 AM by Paul Meagher
Oren Klaff, the author of Pitch Anything, and master investment pitcher, is offerring an advanced pitching webinar this thursday. The webinar registration link is here..
I've blogged recently about parts of Oren's book and enjoy his work. His views and body language are entertaining and thought provoking. Here is the invitation email that Oren sent:
I can look at your presentation for 60 seconds and know which of these three reactions a buyer will have:
- mild interest
Your job as the presenter is obviously to create that wow.
How? It’s not too hard. Use the right structure and you will attract, engage and fascinate.
And if you want to learn how I do that, join me on Thursday.
I plan to go beyond basics and show what pitch tradecraft is really about: making the audience feel anticipation, humor, tension, surprise.
A good pitch is a good pitch because it makes you feel something (not because it delivers information.)
IF YOU NEED TO DELIVER INFORMATION, USE A FEDEX PACKAGE.
IF you want to compel someone to invest in your product, service or idea, then you need the right structure to create emotional desire.
On Thursday June 5th at 12pm PST, I’ll show you advanced pitch tradecraft: how to turn your next presentation into an intensely satisfying emotional experience for your buyers.
Here are the learning objectives of the Thursday webinar:
Learn how to go beyond “facts, features and benefits” to create and deliver an emotional narrative that won’t be easily forgotten.
Learn the major mistakes nearly everyone makes when pitching a deal and how to audit your current presentation for these problems
How to fix your current presentation, even if you have a pitch later this afternoon.
Here is an recent update from Oren with an example of a pitch he gave recently:
Here's the opening lines of pitch I recently gave. These exact words attracted more than $100 million of interest in the deal, and ultimately closed more than $25M.
"Gentlemen, here's the opportunity in 127 words:
If you recently saw a great movie like Spiderman, Frozen or even Zero Dark Thirty, then you are in good company. In the US, so did 1.3 billion other people.
Today, the theatre business is a $15 billion chunk of the American economy, and it’s growing fast.
So where’s the opportunity in all this?
Changes in consumer preferences are giving small theaters a real advantage over large ones. THE MOST PROFITABLE BUSINESS MODEL in the movie theatre industry is upgrading uncomfortable terry cloth seats to large leather seats, the size and quality of First Class airline seats.
When you upgrade a theater this way, you make $5 more per ticket. You take a large share of the local market. And you improve profits by more than 25%.
This presentation is about Acme Theatre’s high-margin business in the acquisition, upgrading and operation of movie theatre assets."
To learn how to craft the best opening minute possible (I call this the Big Idea), join me here on Thursday 12pm PDT (3pm EDT).