New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

We are looking for investment Projects to explore we are able to invest in projects worth up to 500 million euro . XXX INVESTMENT LTD is a recognized leader in sustainable investing, the full integration of environmental, social and governance (ESG) factors into investment analysis and decision making. In addition to evaluating companies’ financial prospects, our analysis also focuses real-estate, construction, gas and oil and any beneficial business, loaning, Gold and diamond All includes mining and other related projects. XXX INVESTMENT LTD has an attractive investment portfolio achieving superior returns globally.

$1,000,000 to $50,000,000

United States > Colorado

Please contact us if you need assistance in funding for your project. We are not private equity investors. We may be able to provide loans by a private investor source to assist with funding your projects.

$50,000 to $500,000

United States > New York

- 36 year-old single woman with Asian background who has lived in 3 continents over the last 15 years (Asia, Australasia, Americas) - Corporate Executive in a large American Multinational Company with more than 60B annual revenue - Masters degree in commerce & BA in Economics - Invest in real estate and stocks currently - 10 years experience working, living and investing in China - Silent investor with advisory and hands-on optional if I can offer value - Individual investor

$50,000 to $150,000

United States > Florida

Private investor

$2,000,000 to $25,000,000

United States > New York

I am a working professional who has been in operational management and consulting for large corporations for over 15 years. I have enjoyed training & developing and have had much success driving sales for my employer. I also have over five years of experience in the bar industry aiding in management and specializing in promotion work.

$5,000 to $30,000

United States > New York

I have a loving wife and three boys. Currently, I am seeking a business that I can invest, no preference, but must profitable. I do have some business experiences in 1999 to 2003 I owned two florist shops in Brooklyn, NY. On top of that, I have been trading stocks periodically over twenty years.

$5,000 to $100,000

United States > New York

Commercial lending, nationwide and International funding, multi-family housing, all business types. 7+ years of commercial and residential lending experience. SBA, private, and commercial funding available.

$0 to $100,000,000

United States > Massachusetts

PhD in Business Administration with global experience in senior corporate positions. Looking for investments that can deliver 50% in 3 years. Real Estate investments >$2,000,000 Start-ups >$500,000 Grow >$500,000

$50,000 to $1,000,000