New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

Looking for hands off investments with good returns and solid ideas/products.

$1,000 to $10,000

United States > New York

Registered Investment advisory firm.Offices in NYC and Dallas,TX We specialize in offering non purpose, loans secured against client's stock portfolios

$10,000,000 to $100,000,000

United States > Arkansas

Investment Criteria While the merits of each investment will vary, we evaluate your venture according to the following criteria. Management Team We look for teams of high-quality entrepreneurs with a track record of leadership and performance, either in the company's specific industry or in prior entrepreneurial ventures. We also look at your team's passion for and commitment to the new business idea, and your ability to inspire confidence among future stakeholders, including employees, potential customers, and investors. As we will be working together as partners, your team's credibility is essential. In addition, your team must be open to and comfortable with receiving input provided by angel investors. Market Opportunity We invest in solutions that address major problems for significantly large target markets. Your company must demonstrate a strategy to claim significant share of this market.

$100,000 to $600,000,000

United States > New Jersey

We provide business funding to help start up or expand your business. If you do not have an existing business, we can also help will set one up. Whether you need $1,000 or more than $100,000, we can help you get the funding you require. As a matter of fact, the interest you pay won't be for the amount you are qualified for, but the amount you choose to spend; So for example, we provide you with $100,000, and you only choose to use $25,000, the interest you pay will be the percentage on the used amount; This alone will help you save even more, over the course of your loan. If interested, please do give us a call. We are interested in assisting you in any form possible. Thanks again, and good luck on your business!

$1,000 to $500,000

United States > Maryland

I am a private entrepreneur in Washington Dc, I have been involved in businesses for over 2 years. I am currently into retail but looking forward into transportation industry especially overseas. I have a background in business administration. I am an hard working individual with passion to get things done.

$100,000 to $500,000

United States > Pennsylvania

I represent an angel investor who is interested in expanding his investment portfolio. To date, he has funded projects throughout the United States in biotechnology, manufacturing, software development, IT, energy, health and pharmaceuticals, real estate, nd the gaming industry. He requires a solid 3-5 year exit strategy with a healthy return. His contacts in almost every industry are extensive. The process is simple: once you have my email: 1. contact me through email stating your interest and your project; 2. send me a business plan which should include financials, exit strategy and a bio

$100,000 to $5,000,000

United States > Illinois

We are a leader in debt and equity placement on commercial real estate and international infrastructure projects. Through its relationships with numerous domestic and international investors, the group’s capital- raising expertise covers all property types nationwide and includes permanent, construction and mezzanine financing with fixed- and floating-rate alternatives, as well as equity and hybrid transactions. Joint ventures, participating deals, acquisitions and sales are also offered. Chicago Capital Management represents private and institutional investors, owners, sponsors and developers on a wide range of matters, including the acquisition of land and buildings and all types of development, construction, disposition, joint venture and other equity participation transactions. The group arranges capital in connection with the acquisition, sale and development of major office, industrial, retail and hospitality facilities, among others uses.

$5,000,000 to $500,000,000

United States > New York

Founder of Private Health Care Software Company formed in 1992. Company specialized in Practice Management Software (Billing / Scheduling / Office Management). Company was sold to a Public Company in 1998. Became Chairman/CEO of the acquiring Public Health Care Software Company in 2002. Company had 1500 employees, 28 locations and over 80,000 clients. Restructured public company and increased company value by over 800%. Company was subsequently sold to another Public Company in 2005. Subsequently, started MyCellCash in 2006, which mission was to facilitate cash transfers via text messaging. Decided that the technology available at that time was not sufficient to bring to market.

$25,000 to $1,000,000