New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Rhode Island

We are focused on providing you with unique funding options for your business or idea. To succeed in business, you need a plan. Let us help you realize a 3, 5, 7, or 10 year plan for your Business. Whether its Debt load management , Credit rebuilding, Equity management, Purchase or just a lower interest rate, we can help you.

$1,000,000 to $500,000,000

United States > Alabama

I am a partner with my brother in a Sawmill MFG company with about 50 employees. We build portable band saw machines and it's support equipment for sawing lumber from logs in the woods. We currently build 4 sizes of sawmill machines. The support equipment include edgers, saw blade sharpeners and setters. We have a CNC machine shop and produce all the basic parts that we use. These machines are mostly used in small family type operations. Additionally we a one of the largest distributors of thin kerf wood band saws in the US. Our web site is www.cookssaw.com We have a mailing list of over 90,000 that we send catalogs every 2 months. We are interested in being an investing partner in fabricating industry as well as in the lumber making industry that we are presently in.

$25,000 to $250,000

United States > New York

Will consider a wide variety of investments and structures on sizes ranging from $50,000 to $500,000 with the potential for add-on's. I have worked in the asset management industry for over 10 years investing in both debt and equity instruments. I am familiar with a variety of industries and have an extensive rolodex. I am a private investor that will invest independently or bring along several family offices.

$50,000 to $500,000

Mexico > Hermosillo

I am a real estate investor since 1999 and looking to invest in high potential growing companies, if you're looking for money I have it, but if you're looking for your business advice I can't help you there . if you have a good plan with advisors and experts in your business arena, I have the money.

$30,000 to $500,000

United States > Colorado

I am a consultant for developers that have $50MiL and up. We look for beachfront or down town projects. We also look for investors that have strong developer skills. We also would like our developers to have funds to invest in their project.

$20,000,000 to $95,000,000

United States > New York

I have over 15 years experience in sales, marketing, business development, finance and management. At the age of 27 I became senior-vice president of the world’s largest bank, Citigroup, perhaps its’ youngest. I was a vice- president at Credit Suisse,. raised over 200 million dollars for start-up, growth and late stage investments. Focus includes nanotechnology, chemicals, storage, clean tech and software. I was quoted in The Wall Street Journal, The New York Times and Business Week. I am a Prince of Wales Delegate and attended the University of Cambridge Business and the Environment Program. . SpecialtiesClean Technology, Energy, Water Technologies, Nanotechnology, Chemicals

$1,000,000 to $50,000,000

United States > New York

Background in hotels, restaurants, real estate ownership, management and development. Seeking viable operating businesses with existing or strong potential for positive cash flow to achieve strong returns via cash flow as opposed to appreciation. Have capital to invest in smaller sized deals ($1m to $5m) and good network for investments in excess of $5m.

$0 to $10,000,000

United States > New York

I have a sales background of over 5 years with computer hardware and software. I am a geek at heart so I am up to date on everything relating to gadgets and technology. I'm very big on social media and what the next big thing is going to be. I'm also a wanna be scientist and I love reading up on new information pertaining to the universe and everything it contains. I've acquired a sum of money from the unfortunate passing of my father and I would like to invest it, well, so I can have more. For the last month I've been doing research on how to invest in different kinds of markets. I would very much like to be an Angel Investor for an up and coming start-up or idea and I feel that I can provide some helpful advice.

$10,000 to $50,000