New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New Jersey

I'm an intellectual property attorney with over 20+ years of experience in procuring and analyzing patents. I have BS and MS in electrical/computer engineering and, prior to law school, worked as an engineer for 3 years. I'm looking for equity ownership in return for my cash investment and expertise in preparing and filing patent applications. I'm only interested in investing in ideas that can be protected by a patent, as well as other forms of intellectual property.

$500,000 to $10,000,000

United States > California

We are a well capitalized $850M+ Private Equity Firm with several diverse lending platforms. Our portfolio investors consist primarily of Native American Casino owners and operators throughout the US and Canada as well as other casino owners and operators domestically and internationally. ENERGY INVESTMENTS: $5,000,000 - $100,000,000+ debt / equity / reserve based lending upstream midstream renewable energy mining finance oil & gas, coal REAL ESTATE FINANCE: $500,000 - $50,000,000+ commercial debt mezzanine preferred equity joint ventures lines of credit (REO) CORPORATE FINANCE cash flow based lending accounts receivable purchase order import export business lines of credit intellectual property

$500,000 to $25,000,000

United States > New York

This is a test account.

$2,000 to $100,000,000

United States > Illinois

We have over 30 years of Commercial financial experience, we are very interested in helping others.

$10,000,000 to $100,000,000

United States > New York

I have over 15 years experience in sales, marketing, business development, finance and management. At the age of 27 I became senior-vice president of the world’s largest bank, Citigroup, perhaps its’ youngest. I was a vice- president at Credit Suisse,. raised over 200 million dollars for start-up, growth and late stage investments. Focus includes nanotechnology, chemicals, storage, clean tech and software. I was quoted in The Wall Street Journal, The New York Times and Business Week. I am a Prince of Wales Delegate and attended the University of Cambridge Business and the Environment Program. . SpecialtiesClean Technology, Energy, Water Technologies, Nanotechnology, Chemicals

$1,000,000 to $50,000,000

United States > New Jersey

My priority is Safety of Capital and Risk Adjusted Return. My expected Return is Bank Rate + 7%. I would like to consider all decent proposals with good details and solid fundamental. Experienced people are in good chance of getting funded.

$1 to $10,000

United States > Texas

We are always looking for new deals.

$1,000 to $100,000,000

United States > California

private invester looking for good investments

$0 to $2,000,000