New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Florida

Married 37 years. 2 daughters, 2 grand kids. College degree: two years BUSINESS ADMINISTRATION, Mexico. Business experience: Owner, Vice president: Plastic container manufacturing company, Mexico, city. Move to EUA August 1984. Owner, President: Imports company. Toys, Gifts from Far East into EUA, Wholesale, Retail, Distribution. Owner, President: Three stores retail operation. Luggage and travel accessories. Miami, Fl. Family investment in: Automobile Dealerships. Mexico city. Owner, president: Small distribution sunglasses and reading glasses. Passion for family. Passion for automobiles in every form. Specially Formula One racing. Trying to come back from semi-retirement

$5,000,000 to $20,000,000

United States > New York

I am a doctor and became a self made millionaire at age 33, through building a successful multidisciplinary Corporation of healthcare professionals in The upstate new york region. I am now 39 years old and happily married. since I was very young I had an opportunity to work in my family business since I was about 10 years of age and I got to know what real hard work was and what it took to be successful in life. I would like to share some of that knowledge with other people and help them as well as help myself in the process. I have helped health care professionals as well as a few entrepreneurs start and expand their businesses. I'm an individual investor but also have connections with other colleagues that are also accredited investors. I'm not just someone with monetary resources. I myself above all things, am an entrepreneur and a visionary and proud to be so. I hope to .be involved with other people that share some the same characteristics

$5,000 to $2,000,000

United States > Michigan

We are a specialized trade, consulting and private equity investment firm with a background in private international banking. We have assembled a team of expert lending facilities, private investors, financial instrument facilities, equity groups, corporate bond structure and risk management specialists with extensive experience in assisting domestic and international companies secure pre and post trade finance, commodities of all types, obtain mezzanine debt, private equity, and asset based business loans of almost any size. We use a range of financial and risk mitigation solutions to help meet your exact requirements including: Procurement Finance Order Finance Receivables discounting, as part of an overall solution Letters of Credit confirmations Commodity Finance Import finance facilities Guarantees and Standby Letters of Credit Capital Goods Finance and Leasing Credit Insurance Finance for import duties, VAT & Logistics

$10,000 to $1,000,000,000

United States > Texas

Represent 5th Avenue Acquistions and Venture Capital and have access to funding sources that can fund most deals

$1,000,000 to $500,000,000

United States > New York

Few years in potential start up companies Portrait studio across states Private investor or Group investor

$10,000 to $90,000

United States > New York

My partner and I are looking to invest in a business. We want to be silent partners, but are willing to help to the extent that we can.

$50,000 to $200,000

United States > Tennessee

Looking for proven Opportunities. Investment/Equity/Lender.

$1,000,000 to $50,000,000

United States > New York

I'm 44 yrs of age. I am in the apparel manufacturing industry for quite some time. Looking for a unique business venture to invest in.

$5,000 to $150,000