New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Pennsylvania

I have some knowledge of investing and am looking to find more opportunities.

$100 to $5,000

United States > Nevada

I have a few years investing but my family has over 50 years

$25,000 to $1,000,000

United States > New York

Owned and operated numerous successful restaurants in NYC.Looking for entrepreneurs who seek additional finance or transfer of ownership. Bi- costal and open to national/international opportunities.

$1,000,000 to $2,000,000

United States > New Jersey

I am currently a business owner with some disposable funds looking to invest in another business. More to come later.

$20,000 to $200,000

United States > New York

We are a professional consulting and capital brokerage firm. Our consultants/brokers have excellent academic credentials and have previously worked for top-tier investment banks and consulting firms. Some of us are business owners and therefore directly understand the challenges facing entrepreneurs and C-suite personnel. Our expertise includes: business development plans; corporate growth and product marketing strategies; and capital introduction, for companies of varying sizes. We have working relationships with Private Equity firms, REITs and Accredited investors, in addition to Law firms and Public Relations boutiques (for when the need arises). Companies we have advised, and/or assisted with funding, encompass a broad range of industries.

$10,000,000 to $50,000,000

United States > Indiana

I am looking to help provide working capital to anyone who needs it. From $50,000 to 200,000,000

$50,000 to $200,000,000

United States > Florida

Our professional experienced staff assist startups, existing business, and entrepreneurs to acquire the funding needed to get your business or idea up and running. We only deal with ACCREDITED CERTIFIED INVESTORS and BROKERS who NEVER ASK FOR UP FRONT PROCESSING FEES....Founded in 2010. After seeking funding of $23MM for my yacht manufacturing business over the course of 6 years and learning all the aspects of what investors look for in a viable investment and the information to be included in a professional Executive Summary, Business Plan and Proforma to clearly convey the concept and scope of the project for funding, I now pass this knowledge onto the first time entrepreneurs to assist them in fine tuning of their Business Plan package and to connect them with QUALIFIED, ACCREDITED, LEGALLY REGISTERED INVESTORS.

$5,000,000 to $90,000,000

United States > New Jersey

We work directly with multiple Private Investors and commercial bank lenders on an international level. As a real estate investor financier consultation company with over 30 years of business, technology and commercial property financing experience we specialize in structuring commercial transactions. We are also seeking commercial projects as a revenue share JV equity partner. Our direct lender currently has funds available for cash flowing business transactions. You many be a recent start-up, have poor personal credit, be losing money, or lack collateral, but that does not necessarily preclude our direct lender from funding your project or business.

$50,000 to $20,000,000