New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New Jersey

I am located in New Jersey. I am currently a real estate agent in Middlesex county. I am looking to invest in a company or a product that will flourish and grow. I am willing to do the leg work and work hard to get where we want to be.

$10,000 to $80,000

United States > Texas

I really don't want to share anything specific on this site at this time. We have an extra $100,000 per month to look at for possible investment

$1,000 to $100,000

United States > New York

We are a national real estate investment firm that provides equity and mezzanine financing to real estate developers (we are principal Investors, not brokers). Our focus is on middle market for sale and rental housing, low income tax credit housing, and community revitalizing commercial projects. With the closing of our latest Fund, we plan to invest $300 million over the next few years in development projects in New York, New Jersey and Connecticut.

$3,000,000 to $100,000,000

United States > New Jersey

Our interest is in new ideas or existing that will be profitable in this economy and also with people that are experienced and have the know how to get things done. Looking forward to hearing their ideas.

$250,000 to $15,000,000

United States > Florida

I have 20 + years background in real estate lending including equity,senior debt, subordinated debt and preferred equity & asset acquisitions. Began in hospitality industry 35 years ago but have exclusively been in real estate investments for the past 20 +years. Consider most sectors including real estate.

$1,000,000 to $90,000,000

United States > Florida

We have experts in bank funding such as SBA loans, credit lines, equipment finance and revenue based lending. We also have experts in investor funding such as private investors, angel investors, crowd funding, and private placement services. For our most advanced clients, we can even get your shares trading on the public markets, enabling access to hundreds of millions in funding.

$20,000 to $300,000

Canada > Calgary

Network of Investment Resources focused primarily on Oil & Gas, and Innovation/Invention.

$100,000 to $99,000,000

United States > California

Private Investor

$0 to $15,000,000