New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I am a married man that works in a family business owned by my wife's side of the family. My growth here is limited and I am looking to invest in something that may be a good opportunity for me to make additional money or possible even become a partner in.

$0 to $200,000

United Kingdom > Fraserburgh

I have high-level experience and a sustained record of success investing in all-encompassing energy, utilities and environmental marketplace.Extensive background in diverse consultancy organisations,managing complex change projects to meet strategic objectives.I have unique technical &commercial skills in the energy sub- sectors.I love to help entrepreneurs develop new commercial opportunities while minimizing business risk and maximizing market opportunities.I know the hassles&troubles of acquiring funding, which many entrepreneurs and small business owners go through,so I try my best to help them achieve this by eliminating much of those hurdles,which I term unnecessary because I believe there are so many golden minds out there.I am a team player, always available to assist and give good and relevant financial,business&strategic advice while making the project and investment a huge success.I am passionate about good projects because i believe it's the gateway to a better world

$10,000 to $25,000,000

United States > Pennsylvania

I have never invested this way and am thinking about investing at this time. I am the executive Director of a non-profit organization.

$7,500,000 to $10,000,000

United States > North Carolina

I’m an independent investor. I like to see business flourish and yield returns. I know funds are very rare these days and due to the present economic situation of the world now, it requires few people privileged to have the funds required to make successful business and ventures. This project will require me to come down to you to finalize. I am well pleased to have met someone like you and hopefully we will have a long lasting business relationship with you .I can tell you that I’m quite fortunate to have inherited some fortune spread across some financial institutions across the US and Offshore. I had always thought of establishing a successful businesses and ventures but due to my disability, I thought of an idea of making entrepreneurs and business owners achieve their goal and become successful. Being part of their success would have made up for my inability to completely create a business system for myself.

$50,000,000 to $90,000,000

United States > Georgia

I am the president of a private investment club in GA of over 50 members. We ready and willing to invest with HYIP. I am also a realtor for the past three years and doing well in it. I have already invested with a few traders I am just trying to diversify, I don't want to put all my eggs in one basket. I am looking for traders/brokers that are in the medium risk.

$2,000,000 to $20,000,000

United States > New York

I have a background as an entrepreneur and I have a firm knowledge of what investment seekers are looking for. Currently, I represent an investment/financing group that is seeking construction projects of at least $5 million to $100 million and more. Two or more projects under the auspices of the same individual or company totaling at least the higher dollar amount will be considered. Other areas of interest are construction and renewable energy. Domestic and foreign projects are equally considered. We also provide assistance for the purchase of bank notes.

$300,000 to $10,000,000

United States > Oklahoma

Iam an amatuer investor looking for retirement income.

$10,000 to $10,000

United States > Georgia

As a new investor starting out, I am looking looking for opportunities with high return on investment. My professional background is in sales. I'm a private investor.

$2,500 to $5,000