New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I am an investor in the New York area seeking a business to invest in. i have experience is retail and the food service industry as well as banking and the military. I am really open-minded, hard working, educated and ambitious. I have a degree in Business Management and am pursuing my second degree in the same category. I consider myself as an individual investor, I had dreams of starting my own business however I decided I would like to invest instead. I will consider any reasonable investment opportunity. Ideally, I would like to be partner as opposed to simply an investor

$0 to $20,000

United States > Florida

My name is carl nicks. I am a 29 year old professional athlete. I have done well for myself and want a more hands on role on managing and diversifying my portfolio. Let me make it clear and easy for u to understand. In no way am I an expert investor. I have no high power connections nor do I know a lot about investing. What I do have is money and a strong will to succeed. Not to mention I've seen every episode of shark tank. If you feel like you have a good product and or business and the only reason you haven't succeeded is because you don't have the capital then I could possibly be the man for you. If it makes sense and you have a business plan that makes sense we can possibly make each other a nice profit. I also would consider myself a silent partner not stepping on any toes. I look forward to doing business with u in the future.

$10,000 to $1,000,000

United States > Nebraska

Looking for developments 100-1000 lots going into to foreclosure.

$1,000,000 to $20,000,000

United States > Virginia

Started a consumer brand with $8000 and sold to public company 20 years later.

$50,000 to $5,000,000

United States > New York

We are a professional consulting and capital brokerage firm. Our consultants/brokers have excellent academic credentials and have previously worked for top-tier investment banks and consulting firms. Some of us are business owners and therefore directly understand the challenges facing entrepreneurs and C-suite personnel. Our expertise includes: business development plans; corporate growth and product marketing strategies; and capital introduction, for companies of varying sizes. We have working relationships with Private Equity firms, REITs and Accredited investors, in addition to Law firms and Public Relations boutiques (for when the need arises). Companies we have advised, and/or assisted with funding, encompass a broad range of industries.

$10,000,000 to $50,000,000

United States > Indiana

Hi my name is Debbie my husband is Gary and we live in Lafayette Indiana. For the last 27 years we have owned student rentals at Purdue University and other locations throughout Lafayette. My husband used to own a company called Progressive Pest Control but decided to join me in the rental business 16 years ago. I am a licensed real estate broker, my husband is an entomologist from Purdue University. We have management, building construction, pest control and good negotiating skills. We are open minded and not afraid to get involved in the right project. Currently we are looking to invest in something that is going to generate an income and increase our portfolio. We would like to be involved whether it be management, board of directors or silent as long as it was informative on a monthly basis. We are individual investors. Thank you Gary & Debbie

$1,000,000 to $5,000,000

United States > Washington

Working on behalf of my contacts to bring them deals that fit their investment Criteria. I have build a network that I would like to bring potential break though investments to the table.

$10,000,000 to $800,000,000

United States > New York

As an owner of a commercial finance company, I have access to a large pool of capital that businesses can leverage without giving up equity in their business. Not to mention, traditional bank underwriters don't always understand or respect future growth as they always look at historical data to make their decisions. I am uniquely positioned to help entrepreneurs with their funding needs by utilizing resources at my disposal.

$5,000 to $500,000,000