New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Florida

We have been in business for 12 years. The decision makers in our organization has over 30 years of experience. We understand how difficult it is for a start up and existing businesses to get funding in this economy at this time. The traditional lenders are afraid to relax their lending practices here in the United States and worldwide. We are ready, willing, and able to fund new Start ups and exciting Businesses here in the United States and abroad. We do not charge any upfront fees and depending on the program we won't need any collateral to get you funded. We can you help with business plans and advisory consultation if needed. We are there if you need us after funding. We can get an approval in 24-48 hours. And get you funded within 2 weeks depending on the clients proactive involvement. We look forward to funding your project.

$50,000 to $5,000,000

United States > Michigan

BSc (Computer Science) MBA Extensive experience as an entrepreneur. Have started companies from startup stage, to international franchising and publicly listed a US based franchise on the Frankfurt Exchange. Extensive experience in B2B and service based industries. Well versed with international business, different cultures and how to build businesses across borders. Dual citizen (Australian, United States). I am looking to be a part of a team to help run and build an established business that does not require "on-site" attendance. I am looking for something that I be involved in remotely. I am willing to travel internationally. So I am looking for active involvement and can also invest.

$20,000 to $100,000

United States > New York

I am a professional accountant age 43. I am interested in a business opportunity.

$20,000 to $50,000

Venezuela > Caracas

45 Years Old, Married, Living in Venezuela, travelling frequently to the US, Miami and New York City. Entrepreneur since 14 years old. In the food industry for the las 20 years (Both Fast and Slow Food). At the present, owner of the most important take out restaurant of Caracas. Some experience in both Real State and Financial. Will be involved as a Silent Investor or Partner. Individual Investor.

$1,000 to $250,000

United States > New York

I spent 3 years as a private equity lawyer and 5 years as an investment banker. I have an entrepreneurial spirit and represent a small group (2 people) of investors including myself looking for investment opportunities. I would be an active member of the company while my partner would be a silent partner. Together we have capital resources, a large network of professional contacts across many industries and achieved great success in our particular fields. We look forward to meeting energized people who are willing to work hard to create a great company.

$50,000 to $2,000,000

Hungary > Budapest

stated as investment banker, became private equity investor and finally angel investor mainly active in media-technology industries with European background, moving to the US

$1,000 to $50,000

United States > Connecticut

I'm an owner of six building lots in Central Connecticut

$125,000 to $130,000

United States > California

Recent: July 2006 – Present, Managing Director of a Capital Group We provide a select array of debt financing solutions critical to the growth of middle-market and emerging growth companies looking to leverage their cash and equity to acquire debt for equipment or growth capital. We understand the relation between your company's cash and equity, where the key to success is conserving both and having access to additional sources of capital for capital expenditures. The key to our success is having the resources, the insight and the talent to extract the highest value from your business assets and being able to leverage them to facilitate a loan to achieve maximum growth and profitability.

$5,000 to $10,000,000