New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > Florida

Looking for a promising business where I can invest and grow my money.

$1,000 to $15,000

Canada > Calgary

Network of Investment Resources focused primarily on Oil & Gas, and Innovation/Invention.

$100,000 to $99,000,000

United States > New York

I am a former Wall Street executive with background in derivatives. Looking for hands- on or hands-off opportunities in any category of products or services that would be most appealing to me. I am a principal investor but can raise additional capital from other investors for the right opportunity.

$10,000 to $350,000

United States > Virginia

I have over 20 years of work experience. Retired Military to Law Enforcement and now business owner myself. I am a Graduate of Business and Management in which I am putting that knowledge to run my business of Lending. I have access to over 5 million dollars in funds for whatever your business needs are. Startup, equipment buying, business line of credit, bridge loans and much more. I also have the ability for retail business to offer in-house financing on products sold in store. Meaning you get paid at the point of sale and the customer pays us overtime, worry free for merchant. There are alot of finance companies and brokers that will tell you they can help. I am here to say the same but I stand by my word, it cost nothing for my service just a chance from you to get the ball rolling. I am here to assist in getting your financial portion of your dream to reality. It will be a honor to help you and your business grow.

$1,000 to $5,000,000

United States > New York

I have 20+ years of business experience holding management positions at various corporations. I have invested in several partnerships and private equity situations over the past 10 years in wireless, software and technology startup companies.

$5,000 to $20,000

United States > Virginia

Objectives would be to invest in start-up or mature businesses. I have no history other than stock investing. I've been a Naval officer for 14 years and I'm a private investor.

$5,000 to $35,000

United States > MARCO ISLAND , FL

I AM NEXT TO BUYER'S AND SELLER'S REPS. I DEAL WITH, PETROLEUM PRODUCTS, REO'S, BANK GUARATEE'S, AND MEDIUM TERM NOTES

$100,000 to $50,000,000

United States > New York

Our approach is to co-invest with institutional capital, private equity firms, experienced management teams and family offices providing our partners with unique access to proprietary direct deals.Our investment and transaction focus includes, but is not limited to, leveraged buyouts, debt as well as recapitalization and growth equity

$2,500 to $250,000