New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I am a working professional who has been in operational management and consulting for large corporations for over 15 years. I have enjoyed training & developing and have had much success driving sales for my employer. I also have over five years of experience in the bar industry aiding in management and specializing in promotion work.

$5,000 to $30,000

United States > New York

I'm a 53 year old retired software company director with a BS in Electrical Engineering. I currently own a small software company and I'm looking to be a hands-on investor in other startups both tech and non-tech.

$10,000 to $250,000

United States > Florida

We have been in business for 12 years. The decision makers in our organization has over 30 years of experience. We understand how difficult it is for a start up and existing businesses to get funding in this economy at this time. The traditional lenders are afraid to relax their lending practices here in the United States and worldwide. We are ready, willing, and able to fund new Start ups and exciting Businesses here in the United States and abroad. We do not charge any upfront fees and depending on the program we won't need any collateral to get you funded. We can you help with business plans and advisory consultation if needed. We are there if you need us after funding. We can get an approval in 24-48 hours. And get you funded within 2 weeks depending on the clients proactive involvement. We look forward to funding your project.

$50,000 to $5,000,000

United States > New York

I'm single living in New Jersey. I own a trucking company. I graduated from Rutgers with a Masters degree in Business. I have done some small investments with great success looking to make larger investments do not want to be hands on but if needed. I am willing to use all my resources to see that they are successful.

$200,000 to $1,000,000

United States > California

CEO of a real estate investment firm specializing in bulk reo's and wholesale property acquisition. I have 6 years experience in the real estate investment business.

$500,000 to $20,000,000

United States > Massachusetts

I have been in the Commercial Lending business for 14 years. I have relationships with over 35 different lenders specializing in: - Bridge Loans - Hard Money Lending - Apartments and Commercial complexes - Construction and Developments -Joint Ventures - Will Consider ALL Loans I have rates as low as 6.75% with 3 points on commercial Loans. I can do loans as high as 75% LTV and have Super Fast Turnarounds. I have placed loans as much as 9 Billion Dollars and have hard to do loans such as: - Casinos - Oil Refineries - Hotel Construction and Development - Puerto Rico Commercial Development - Bio Diesel Plants - TV Stations Let me place your Hard to Do Loans!! I will consider ALL loans between $10 Million and multi Billion Dollars.

$1,000,000,000 to $1,000,000,000

United States > New York

I live and work in New York City, and have begun looking for investments outside of the normal course (stock market, CDs, etc). I work as a corporate attorney at Kirkland & Ellis LLP, a law firm in midtown, and for the past 4.5 years have worked with my clients to navigate numerous complex corporate financing and investments. I would like to pair this experience with my personal savings and like- minded entrepreneurs, and eventually help advise and assist the growth of their businesses. I am a private investor, looking to invest in the beginning stages of businesses.

$25,000 to $75,000

United States > Florida

I would like to invest in gold

$1,000 to $50,000