New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United Kingdom > Fraserburgh

I have high-level experience and a sustained record of success investing in all-encompassing energy, utilities and environmental marketplace.Extensive background in diverse consultancy organisations,managing complex change projects to meet strategic objectives.I have unique technical &commercial skills in the energy sub- sectors.I love to help entrepreneurs develop new commercial opportunities while minimizing business risk and maximizing market opportunities.I know the hassles&troubles of acquiring funding, which many entrepreneurs and small business owners go through,so I try my best to help them achieve this by eliminating much of those hurdles,which I term unnecessary because I believe there are so many golden minds out there.I am a team player, always available to assist and give good and relevant financial,business&strategic advice while making the project and investment a huge success.I am passionate about good projects because i believe it's the gateway to a better world

$10,000 to $25,000,000

United States > New York

I am seeking qualified entrepreneurs who are in need of working capital to maintain/expand their businesses. My approval process is seamless as this is not a credit driven operation. I offer 100% disclosure and there is no cost to a client until they obtain the funds that they require to move forward. I have many, many years experience handling financial matters for individuals, families, and businesses. I look forward to servicing any potential client on a consultative basis to explore all of the possibilities.

$5,000 to $10,000,000

United States > Georgia

We are looking for sound and solid investment/acquisition opportunities, We believe in educating and building a diverse investment portfolio for new and seasoned investors. We have an array of new aggressive financing programs, from BG, Private Investors to the Government Stimulus Funding. I've done Independent investing and group investing, have worked with several companies/groups, Pangea, Citywide Business, The Best in The Game etc.

$250,000 to $15,000,000

United States > New York

I'm a private investor looking for a great opportunity that will benefit both of us.

$50,000 to $250,000

United States > New Jersey

I am i young investor who has an enormous potential to grow young companies. I am an individual investor working at an internship at an accounting firm this summer. I believe i would add tremendous value to your buissness. I am open to being either hands-off or hands-on whatever your choice but i can be most effective hands- on. i have invested successfully before and would like to extend my success with your idea/company.

$0 to $2,000

United States > Pennsylvania

We are one of the oldest seed funding organization. We are venture capital firm investing in early-stage companies. We fund entrepreneurs with the energy, vision, experience, and desire to build great companies. We are looking for distressed, pre-foreclosure, foreclosure, or bank workout, condo and town home projects. Others (hotels, etc.) on a review basis. We will consider large projects nationwide. MUST HAVE ASSETS, not interested in “preconstruction” “no infrastructure” deals. Will consider partial construction, none sold OK. NO SF RESIDENTIAL We are fully funded to acquire millions in distressed commercial assets. Looking for distressed commercial RE Projects Nationwide We've seeded over 200 companies in our history with 40+ profitable M&A exits and 9 Nasdaq IPOs. Diamondstateventures have founded companies such as Symantec, Logitech, and National Semiconductor and been senior executives at the likes of Sun Microsystems, Hewlett Packard.

$1,000,000 to $70,000,000

United States > Florida

Been investing for the last 10 years. Been an entrepreneur for 10+ years and currently involved in Internet marketing. I am a private investor

$100,000 to $5,000,000

United States > Florida

I have 20 + years background in real estate lending including equity,senior debt, subordinated debt and preferred equity & asset acquisitions. Began in hospitality industry 35 years ago but have exclusively been in real estate investments for the past 20 +years. Consider most sectors including real estate.

$1,000,000 to $50,000,000