New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

Looking for talented entrepreneurs with energy and focus to build a new business. Business does not have to be sexy but feasible. Looking for simple concepts that need good execution.

$10,000 to $500,000

United States > Washington D.C.

Private Lending Provides Hard money Commercial Real Estate Loans, Account Receivable Finance, Film Finance, Stock Hedge Loans, Equity Loans of all Kinds. All Loan Types Business Loans Accounts Receivable Financing Asset Based Lending Loan Bridge Loan Business Credit Card Equipment Financing Loan Franchise Loan Hard Money Loan Inventory Financing Loan Factoring Invoice Line of Credit under $100K Line of Credit over $100K Retail/Merchant Cash Advance SBA Loan Term Loan Unsecured Business Loan over 25K Unsecured Business Loan Under 25K Working Capital Loan Equipment Leasing Office Equipment Phone Equipment

$10,000 to $9,000,000,000

United States > New York

I've owned my own self-funded businesses since 1995. I understand the entrepreneur mentality and drive, and I'm interested in finding some great entrepreneurs to work with and fund, to help them grow... and to earn a solid return on my investments.

$1,000 to $250,000

United States > Washington D.C.

Lawyer in Washington, DC software analysis Vice-President Capital Management (CFTC Registration Hedge Fund), VP US Securities and Exchange Commission, Special Counsel

$50,000 to $1,500,000

United States > California

Over the past decade I have been involved in 13 Real Estate development projects

$50,000 to $300,000

United States > Missouri

Successful serial entrepreneur with varied background and skills from start up to marketing to exit strategies. Aware of environmental issues and how they coordinate with corporate profit structures. Continually active in working towards reducing governmental interference with viable businesses. Interested in investments that lean towards benefiting society as well as making substantial profits.

$50,000 to $250,000

United States > New York

We are a private investment holding company that manages GHV Fund, LP, (GHV Fund), an early stage venture fund that invests $1.5 - $5 million in broad based technology and medical device companies and GHV Wealth Management Holdings, LLC. (GHVWMH), a separate wholly owned holding company specializing in private wealth management and alternative investments catering to ultra high net worth individuals. GHVWMH invests $5 - $25 million in late stage private or public companies.

$1,000,000 to $5,000,000

United States > New York

I am seeking opportunities to invest in small businesses, real estate, and/or restaurants in NYC. Depending on the investment, I will also gladly serve in an advisory capacity, as well as research and development. My hands-on involvement will largely depend on the type of investment, but I would require regular and frequent status reports/updates.

$500 to $5,000