New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > California

I have over 15 years experience in sales, marketing, business development, finance and management. At the age of 27 I became senior-vice president of the world’s largest bank, Citigroup, perhaps its’ youngest. I was a vice-president at Credit Suisse. managing partner of a venture capital and advisory fund. also serves as Director of Investment Banking I raised over 200 million dollars for start-up, growth and late stage investments. Focus includes nanotechnology, chemicals, storage, clean tech and software. David has been quoted in The Wall Street Journal, The New York Times and Business Week. I am a Prince of Wales Delegate and attended the University of Cambridge Business and the Environment Program. . Specialties Clean Technology, Energy, Water Technologies, Nanotechnology, Chemicals

$500,000 to $10,000,000

Venezuela > Caracas

45 Years Old, Married, Living in Venezuela, travelling frequently to the US, Miami and New York City. Entrepreneur since 14 years old. In the food industry for the las 20 years (Both Fast and Slow Food). At the present, owner of the most important take out restaurant of Caracas. Some experience in both Real State and Financial. Will be involved as a Silent Investor or Partner. Individual Investor.

$1,000 to $250,000

Canada > Toronto

Founder of a technology company (IT Security space) that was acquired by a Fortune 1000 company, returning over 25x to investors. Actively involved with several early-stage IT security companies as board member, advisory board member, angel investor, etc. Also active in supporting the activities of some venture capital firms.

$10,000 to $2,000,000

United States > New Jersey

This is my first shot at "angel" investing. I have plenty of experience investing in equity markets, and some in real estate. My "day job" is as a software engineer.

$1,000 to $40,000

United States > New Jersey

Hi, I'm 29 years old, and I recently left a successful trading company where I was involved in the technology of high-frequency trading systems. Past deals have included investments in real estate and oil-producing wells. My primary investment goals are diversification and superior returns, be that either structured as steady cashflow or equity growth. I am not a company. It's just me, and investing is my only job. I want to be involved anywhere from not at all to advisory.

$20,000 to $250,000

United States > Florida

MBA with over thirty years of professional business and technical experience. Project funding specialist. Have funding sources for debt and equity. Active in Assisted Living Facilities, Skilled Nursing Facilities, apartments, hotels, real estate developments and waste to energy plants.

$10,000,000 to $100,000,000

United States > Massachusetts

I manage a pool of money that primarily invests in mortgages secured by real estate. We originate real estate loans and buy existing loans, do some equity investing and development, typically in the New England states. Most investments are between 100K and 5M.

$100,000 to $5,000,000

United States > Georgia

Private Investor and Group investors.Certified Money Broker Many years of Investing Private Funding for your deals! Private Money Brokering for Your Growth

$500,000 to $160,000,000