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Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

I can bring deals to a serious REIT. This REIT has over 5 billion dollars in buying power. The REIT trust wants to be a 50% Equity Partner on New York Real Estate deals, that or 25 Million dollars and up. No limit. They want to spend their first billion in New York. This is great for developers who need financing, seed money, hotels, and major condominium deals. The Investors want to come in with the cash, and wants the deal to run itself. They want to be silent or hands off partners. The REIT can show Proof of Funds, and verify whatever is needed. We look for deals or projects to be presented to the fund. We need a basic description of a potential deal. Then we set up meetings with the REIT. This is serious money backed by US TREASURY BILLS. This is a platform that will use Wall St. I have over 3 years of experience in bringing investors and projects together

$25,000,000 to $500,000,000

United States > New York

Personal information : I am 35 years old, single and live in NYC. Professional experience: I currently work for the city. I come from a business background specializing in import/wholesale distribution. Education Bachelor Degree Investment experience: I currently own a rental property. I have been involved in a development project in brooklyn that ended successfully in the past. Other value-adds: I have experience in commercial loans for businesses. Anticipated involvement: Silent Status: Individual investor

$5,000 to $50,000

United States > South Carolina

I am a private investor, with a strong background in retail and real estate. I am interested in investing in companies that show strong potential with clear ideas about the future. Some of my particular interest are companies involved in "sustainable" "green" "organic" and related fields.

$10,000 to $250,000

United States > New York

Sucessful several family business experiences overseas. Solid accounting professional experience in US. Private investor

$10,000 to $25,000

United States > Ohio

I am a 29 yr old male who resides in Ohio, NYC, and Florida. I have been self employed since 19. I have owned my own business in the insurance industry(usa) since 2005 and an energy reduction business (international) since 2010. I am an individual investor actively looking for additional business opportunity's in several fields, but do want to limit that the ownership group of the current business be based in the USA. There are currently several types of investments I am looking for. If you are a start up with any new technology I do demand that all needed patent's have been obtained. Another alternative I am actively seeking is any small company/start-up that may have energy saving's technology that would 1) help me to present with my current fortune 500 clients for greater achieved savings goals, but 2) to help allow me to channel your products into the right business owner hands to maximize your/our potential future success.

$1 to $600,000

United States > New York

I own and operate a small family business that was started in 1929. I also owned and operated a small fitness center. I have a BA in Economics. I'm married, 49 and have 2 teenagers at home. I'm looking for an investment opportunity that will yield immediate income that requires hand-on involvement. My financing comes from my Uncle who is at the top of food chain in the business world. Detail on this will be disclosed at a later date.

$750,000 to $1,200,000

United States > New York

I am a doctor and became a self made millionaire at age 33, through building a successful multidisciplinary Corporation of healthcare professionals in The upstate new york region. I am now 39 years old and happily married. since I was very young I had an opportunity to work in my family business since I was about 10 years of age and I got to know what real hard work was and what it took to be successful in life. I would like to share some of that knowledge with other people and help them as well as help myself in the process. I have helped health care professionals as well as a few entrepreneurs start and expand their businesses. I'm an individual investor but also have connections with other colleagues that are also accredited investors. I'm not just someone with monetary resources. I myself above all things, am an entrepreneur and a visionary and proud to be so. I hope to .be involved with other people that share some the same characteristics

$5,000 to $2,000,000

United States > New York

Age 50 married live on Long Island. Owned a large transportation company fielded 120 vehicles and employed 160 people for 13 years. Knowledge in all facets of business including but not limited to finance, labor negotiations, vendor/supplier negotiations, project management, internal/ external operations, procurement and contract negotiations. Flexible involvement as an individual investor.

$5,000 to $150,000