New York Investment Network

Business Plan Tips

What Investors Are Looking For In A Plan

Investors, whether angels or VC's, are looking for the same things when reading a business plan. They want to know how big the opportunity is, whether this is the right team to exploit the opportunity, who the competition is, what the risks are, and why they can expect this team to implement successfully. Your job in writing the business plan is to address these questions convincingly and clearly.

Emphasize Your Real Strengths

Highlight what your team brings to the table. If your business hinges on a particular competency (for example, understanding the procurement process), your plan will be more persuasive if one of your team members knows something about it and that is brought out in your plan. Rather than including generic resumes of team members, tailor the resumes to draw out the experience each member has that will make him or her a valuable contributor.

Get To The Point And Make It Clear And Comprehensive

Investors see many business plans. A 20-page plan which clearly lays out your business is far more likely to be read than a 100 page plan. Today, some entrepreneurs are using a 15 slide Powerpoint presentation. If your text is short and punchy, you won't need to repeat yourself, because the reader won't be bogged down keeping ten chapters in their head. Reading the same thing over and over, even if it's in different words, can get really tiring. The more you use brevity and give each concept a single home in your document, the more people will want to read it.

Write In Plain English

If you can't explain your idea in English, either you don't understand what you're talking about (What is a transaction enabled atomic journaling database server, anyway?) or you haven't simplified the idea enough. Think, revise, and try again.

Get Rid Of The Hype

Yes, we know you will be the "premier insert product category here of the Internet, achieving 99% market penetration with 60% customer retention in 3 months". Your product will reach "new heights in customer experience through the use of personalization and one-to-one profiling and customization". It will be "user friendly" because you will be creating a truly "ecstatic customer experience". It is a "quantum leap forward" in the marketplace for product category here. Um, yeah. Believe me, we've read it before. About a dozen times today, in fact. (And by the way, the phrase "quantum leap" really doesn't mean anything.) Stick to a tight, simple explanation of your idea. Convince your reader you'll be the best because your idea is the best, not because you can string a dozen buzzwords together.

Use Quantifiable Information

In each section, back up your assertions with solid facts. Even if you are a new venture and cannot give specific figures on the performance of your business, quote figures for the industry or your competitors. These real figures carry more weight than your assumed projections and give more reality to your plan.

Choose A Huge Market

Especially in the internet world, investors are looking more at the market than at the detailed specifics of your financials. Choose a market that is big enough to be an obvious good opportunity. A business which targets teenage girls who listen to music and has a reasonable chance of capturing 90% of the girls that are online is a huge opportunity. A business which targets net-savvy SAAB mechanics who need prosthetic limbs is not.

Local Investors

United States > New York

Experienced small company and start-up investor with 30 years experience. Started and grown companies in several industries.

$50,000 to $25,000,000

United States > New York

I work for an accredited investment firm with over 12 years experience.

$1,000,000 to $20,000,000

United States > New York

I am an investor in the New York area seeking a business to invest in. i have experience is retail and the food service industry as well as banking and the military. I am really open-minded, hard working, educated and ambitious. I have a degree in Business Management and am pursuing my second degree in the same category. I consider myself as an individual investor, I had dreams of starting my own business however I decided I would like to invest instead. I will consider any reasonable investment opportunity. Ideally, I would like to be partner as opposed to simply an investor

$0 to $20,000

United States > New York

I have been involved in the investment real estate business for over 14 years. My family has a Real Estate office and I work with many individual investors, 8 hedge funds, and about 160 different banks, conforming , FAH, reverse, first time home buyer programs, nothing is too small nor too large. I like hard money deals and can get an answer within the hour depending on the deal. commercial, mixed use, investment property's are easy to me and my company. I know just by having a brief conversation with my client exactly where or how to place the loan, Plus I can close loans for individual that do not even live in the USA We also do Hotel casino's, in or outside of the US, water parks, and the dream deals. I do not only close my clients deals, but build a life time friendship with them. And you're looking for someone to help you with the purchase of homes or investment property's contact me.

$100,000 to $99,000,000

United States > Pennsylvania

Semi - retired, looking for a partner to invest. Honest and straight forward, looking for same. Return on equity is critical.

$100,000 to $250,000

United States > New York

Hi, My name is Valerio Auguste. I am a private investor. I have been investing for three years in online Marketing Businesses. My main goal is to find the opportunity to invest in new businesses with minimal development done. I am a Math and Science teacher, and I own an online marketing business and its own online stores. My recent projet is the online distribution branch of an enterprise that distributes high quality products both online and offline.

$100 to $100,000

United States > South Carolina

I am married with two children and I am a manager of a family- owned retail business. We are in the food industry and are considering expansion but we are looking for other investment opportunities to fall back on if needed. Since we are heavily involved in our day-to-day business operations at our current facility we are not looking to be heavily involved in another business but would be glad to be an advisor if needed or more hands-on in the future if things change current business. We have been successful but I'm looking for ways to diversify and start to build a return on investment business that grows and grows.

$1,000 to $30,000

United States > New Jersey

I am an active Angel investor, my experience as a successful seasoned entrepreneur has helped me understand many types of strategic business decisions... I am most helpful to a company when I can be actively involved with my investment.... I have successfully found and sold many startups..

$25,000 to $1,500,000